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How much does GEO cost in 2026? A US pricing benchmark

“How much does GEO cost?” has two very different answers: a tracking tool, or a program that changes what AI engines say. Here are the prices vendors publish, checked on their own pages on October 11, 2026, and the questions that make offers comparable.

·7 min read·By the ZivRank team

Two things are sold as “GEO”

GEO tools measure how AI engines answer your prompts. GEO agencies and managed programs also do the work that changes those answers. Their prices are not comparable line for line.

AI visibility tools: published prices

Prices as displayed on each vendor’s pricing page on October 11, 2026, monthly billing, in US dollars unless stated.

ToolPublished plansWhat the plan covers
Otterly.AI [1]Lite $29, Standard $189, Premium $489 per month15, 100 and 400 prompts; ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot; other engines as add-ons
Scrunch [2]Core $250 per month; Enterprise customCore: 125 prompts, 4 engines (ChatGPT, Perplexity, Google AIO, Copilot)
Semrush [3]“SEO + AI Search” Starter $199, Pro+ $299, Advanced $549 per month50, 100 and 200 prompts tracked daily, bundled with the SEO toolkit
AthenaHQ [4]Free Essential plan (300 credits); Starter $295 per month; Enterprise custom3,600 credits (1 credit = 1 AI response) across 11 models
Profound [5]No list price shownFree trial; custom Enterprise plan tracking up to 9 answer engines
Peec AI [6]Starter, Pro and Advanced plans50, 150 and 350 prompts; we could not read the prices reliably, check the vendor’s page

What a tool does not include: deciding what to change, writing and placing content, or fixing your site. Budget the internal time for that work.

GEO agencies: published retainers

Few agencies publish prices. Those that do, checked on October 11, 2026:

AgencyPublished priceTerms
WebFX [7]From $3,000 to $68,250 per monthSix-month commitment; tiers priced by number of prompts across 10 LLMs
Discovered Labs [8]From €6,995 per month (€7,995 month-to-month)Month-to-month by default; the €6,995 rate requires a 6-month commitment; retainers priced in euros; paid diagnostic of $4,995 (€4,370), credited to the first month if signed within 14 days

Industry guides quote wider ranges, such as $1,500 to $50,000 per month [9]. Those are estimates without a stated method; published price lists are more reliable.

ZivRank’s pricing, for reference

ZivRank sells a managed program: measurement, assets produced with monthly credits, and re-measurement with the same protocol.

PlanPriceProduction credits
Continuous Scan$390 per month3 per month
Core$2,300 per month12 per month
Growth$3,500 per month20 per month
Premium$6,000 per month40 per month
Enterprise$10,000 per month70 per month

From Core upward, programs start with a baseline audit at $2,000, billed at the start and credited on the 6th monthly payment. Commitment: 6 months. Each measurement covers up to 50 buying questions, 5 runs per question, on 5 AI engines. Details on our pricing page.

Seven questions that make offers comparable

  • How many buying questions are measured, and are they validated with you?
  • Which engines are covered, and is each reported separately?
  • How many times is each question asked per measurement? (See why it matters.)
  • Are “named in the answer” and “cited as a source” counted separately?
  • Do you get the raw answers, timestamped?
  • What is produced each month, and who places it on third-party sources?
  • What is the minimum commitment, and what happens to unused volume?

Frequently asked questions

How much does GEO cost per month?
It depends on what you buy. Self-serve AI visibility tracking tools start from about $29 to $300 per month for entry plans. Done-for-you GEO programs from agencies start in the low thousands of dollars per month, usually with a minimum commitment.
What is the difference between a GEO tool and a GEO agency?
A tool tracks how AI engines answer the prompts you choose. An agency (or a managed program) also decides what to change, produces the content, places it on third-party sources and re-measures. With a tool, your team does that work.
What should I compare between GEO offers?
How many questions are tracked, on which engines, how many times each question is asked, whether named and cited are counted separately, whether you get the raw answers, and what is actually produced each month.
Are GEO prices in this article current?
They were checked on the vendors’ public pricing pages on October 11, 2026. Prices change often; check the vendor’s page before deciding.

Sources

Every figure in this article comes from the sources below, checked on October 11, 2026. Bracketed numbers in the text refer to this list.

  1. [1] Otterly.AI, Pricing, checked October 11, 2026.
  2. [2] Scrunch, Pricing, checked October 11, 2026.
  3. [3] Semrush, Plans & Pricing, checked October 11, 2026.
  4. [4] AthenaHQ, Pricing, checked October 11, 2026.
  5. [5] Profound, Pricing, checked October 11, 2026.
  6. [6] Peec AI, Pricing, checked October 11, 2026.
  7. [7] WebFX, Inside WebFX’s AI SEO Pricing: View Plans & Costs, checked October 11, 2026.
  8. [8] Discovered Labs, Pricing, checked October 11, 2026.
  9. [9] Nutshell (Matthew Gibbons), How Much Does GEO Cost in 2026?, updated September 28, 2026.