Who builds the action plan?

Our experts. The decision engine ranks the gaps and filters out noise; the arbitration, the cause retained and the order of actions are decided by an expert, with you.

Does the plan change over time?

Yes. It is reviewed at every re-measurement: what moved leaves the plan, what did not move is re-examined, new gaps come in.

Does a priority guarantee a result?

No. The plan says what we do first and why. The re-measurement, with the same protocol, then shows what moved and what did not.

Platform · Diagnosis & decision

An action plan, not a list of findings.

Our experts trace every gap observed in AI answers to its cause, filter out what is noise, then decide what to do first, against your goals.

Built by our expertsBacked by the decision engineReviewed at every re-measurement

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Deliverable excerpt · action planDemo data

GapObserved causePriorityActionCost

Absent on "Which EDR solution for a mid-size company?"Competitor cited via a third-party comparison 1 Comparison page + third-party profile5 credits

Source only on "Compliance-ready EDR"Compliance page hard for AI engines to read 2 Technical fix + answer-first article2 credits

Absent on "Outsourced SOC for mid-market firms"No owned source on the topic 3 Answer-first article2 credits

Change on "Alternative to Vendor A"Change below the noise floor (±15%) noise No action: we observe—

Built by our experts from the measurement, the sources, the competitors and the technical audit.

The signals

Every priority starts from four signals, read together.

A gap on its own does not say what to do. It is the combination of the measurement, the sources, the competitors and the technical state of your site that points to the useful action.

The measurement

The buying questions where your brand is absent, cited only as a source, or named, engine by engine.

The sources

The pages, media and platforms AI engines reuse to answer about your market.

The competitors

Who gets cited instead of you, on which questions, and through which sources.

The technical audit

What keeps AI engines from reading and correctly citing your own pages.

See what the technical audit checks →

The decision

How a gap becomes an action.

The decision engine sorts and filters out noise. An expert names the cause, weighs it with you and sets the action.

Spot the gapQuestion by question, wherever your brand loses its place.
Measurement engine
Filter out noiseA change below ±15% between two measurements is not treated as a signal.
Decision engine
Link to a causeMissing source, better-documented competitor, unreadable page: we name the likely cause.
Expert
Weigh against your goalsReputation, competitive positioning, value perception and pricing, sales, marketing.
Expert + you
Set the actionThe asset or fix to deliver, its format and its cost in credits.
Expert

The deliverable

What every line of the plan contains.

Gap

What we observe

The question, the engine, your brand's place and the competitors named instead of you.

Cause

Why, most likely

What in the sources and on your site best explains the gap. Framed as a hypothesis.

Priority

In what order

What we do first, and why: the stake for your goals, the effort, what depends on it.

Action

What to produce

Asset, technical fix or third-party profile, with its format and its cost in credits.

A priority is not a promise. The plan says what we do first and why. The re-measurement, with the same protocol, shows what moved and what did not. We do not claim a cause-and-effect link the data cannot establish.

Go further

From plan to execution, then to proof.

Let's see what your action plan would look like.

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