Platform · Intelligence

Who gets cited instead of you.

When a buyer asks an AI engine which solution to choose, it offers a short list. We measure who makes it, on which questions, and through which sources.

Shortlist per questionShare of voiceLost questions

What we measure

Four readings of the competition in the answers.

Shortlist

The brands that make the cut

The brands named in each answer, question by question, engine by engine.

Share of voice

Your weight in the category

The share of mentions of your brand among all brands named on your questions.

Lost questions

Where a competitor gets through

The questions where a competitor is named and you are not: the working list for the plan.

Source advantage

Why they get through

The pages, comparisons and third-party profiles that get the competitor cited.

Experts + proprietary technology

From the list of competitors to the battle worth fighting.

The engine extracts and counts. The experts decide where to compete.

  1. ListYour known competitors, and the ones AI engines name that you did not expect.
    Experts + you
  2. ExtractEvery brand named in every answer.
    Measurement engine
  3. ArbitrateName variants mapped to the right brand, before any share-of-voice calculation.
    Engine + expert
  4. CompareRank, share of voice and lost questions, from one measurement to the next.
    Decision engine
  5. ChooseThe questions where the gap is decided, and the action to win them back.
    Experts

The proof

What the measurement showed, in a real case.

US B2B SaaS vendor (anonymized) · August 9, 2026 → September 22, 2026. Same protocol at both measurements.

#10 → #6

rank among cited competitors

August 9, 2026 → September 22, 2026

3.29% → 4.42%

share of voice, after name arbitration

same questions, same engines

16 of 50

questions where the brand was never named at the start

baseline measurement

See the full case →

A rank is not enough. Climbing the ranking on questions with no stakes is pointless. The experts read the competition question by question and only target the ones that matter for your sales.

Let's see what AI engines say about your brand.